Direct Mail Campaigns
for Every Stage of Your
Marketing Funnel

Acquire New Customers
Retarget Interested Customers
Reengage Lapsed Customers
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We Help With:

01 Prospecting
Too many customers are a good thing! These top-of-funnel campaigns reach customers who haven’t purchased your brand and can scale to over 200MM US households. We target using interest and behavioral data and build audience personas from lookalike models based on your CRM. By testing multiple audiences and data sets, we continually optimize what works for you.
Popular Use Cases
Build lookalike models from your
best-performing customer segments.
Target customers based on key life events
(birthday, new home purchase, etc.)
Reach customers around a specific
geographic location.
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02 Website Retargeting
Don’t let website visits slip away. These highly effective mid-funnel campaigns use identity resolution to match website visits to mailing addresses so that you can re-target visitors with Direct Mail. Programmatic triggers allow you customize sends based on website activity (page visits, traffic source) and sync deployments with other media channels such as email and social.
Popular Use Cases
Browsed not bought campaigns.
Abandoned cart campaigns.
Post purchase Thank You and upsell campaigns.
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03 CRM Reengagement
Increase lifetime value. These bottom of funnel campaigns drive the highest conversion rates by incentivizing repeat purchases and winning back lapsed customers. We use proprietary algorithms to build audience persons from your own CRM data, that way you can deliver the right creative at the right time to the right customer.
Popular Use Cases
Launch new products or seasonal campaigns.
Reach email flow non-openers or unsubscribes.
Win back unengaged & lapsed costumers.
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Compare the Campaign Types

Prospecting

Attract new prospects,
by building lookalike and custom audiences

Website Retargeting

Capture interested
customers by retargeting website visitors

CRM Reengagement

Incentivize repeat
purchase & win back
lapsed customers

Funnel Stage
Awareness
Consideration
Retention / Reengagement
Customers
New
New / Existing
Existing
Data Source
1st / 3rd Party
Website Visits
1st Party
Deployment
Scheduled
Triggered
Scheduled / Triggered
Prospecting

Attract new prospects,
by building lookalike and custom audiences

Website Retargeting

Capture interested
customers by retargeting website visitors

CRM Reengagement

Incentivize repeat
purchase & win back
lapsed customers

Funnel Stage
Awareness
Awareness
Consideration
Consideration
Retention / Reengagement
Retention / Reengagement
Customers
New
New
New / Existing
New / Existing
Existing
Existing
Data Source
1st / 3rd Party
1st / 3rd Party
Website Visits
Website Visits
1st Party
1st Party
Deployment
Scheduled
Scheduled
Triggered
Triggered
Scheduled / Triggered
Scheduled / Triggered

Most Direct Mail Providers Focus on only One Stage of the Funnel. With Postie You Get All 3!

Any campaign type can be successful, but you raise the bar when campaigns work together. With Postie you can deploy full funnel marketing, giving you:

Higher Converting Audiences

Your campaigns talk and learn from each other. For example, customers who converted through a CRM campaign can be highly qualified seed audiences for a prospecting campaign.

Integrated Customer Journeys

Leverage Postie triggers and automation to build cross-channel marketing journeys. Imagine, what starts as a Direct Mail prospecting campaign can turn into a multiple-touch retargeting campaign that synchronizes email, social, and Direct Mail activations.

Ultimate Convenience

You can’t beat the simplicity of running all your campaigns from one platform. Easily manage assets, compare results across campaign types and optimize to what is performing best.

Case Studies

Consumer Goods
Reengagement
How a Baby Essentials Company Turned Their Amazon Customers into Brand Loyalists
Postie Features Used
  • Integrate with your CRM
  • Personalize with Ease
  • Set Up Cross Channel Journeys

653

CONVERSIONS

$22.97

CPA

311.61%

ROAS

Read Case Study
Footwear
Retargeting
How a Global Footwear Brand Automated its Retargeting Efforts with Postie
Postie Features Used
  • Match Website Visits to Postal Addresses
  • Personalize with Ease
  • Enjoy Automated Printing

$14.74

CPA

1,098.09%

ROAS

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Subscription Services
Reengagement
How a Health and Nutrition Company Transformed Purchasers into Subscribers
Postie Features Used
  • Personalize with Ease
  • See Results in Real-Time
  • Select Attributes from Your CRM

$21.43

CPA

2.43%

CVR

623.08%

ROAS

Read Case Study

Ready to Diversify Your Marketing with Direct Mail?

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