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Trigger campaigns are a no-brainer for Growth Marketers. The challenge occurs when deciding what triggers will move the needle, especially since that answer can vary depending on your business. For a baby essential company, the sweet-spot trigger happened to live within an anniversary purchase window that occurred on Amazon.

Addressability has become a bit of a buzzword, but in direct mail, we’ve been addressable all along. The key to prospecting the right customers who will truly convert comes down to targeting people at the right location – their home address. Learn how to maximize impact with precision targeting.

KPIs are how we track success. But how you measure those KPIs across different channels is where this all gets tricky. We’ve put together a guide explaining how media spend should be measured across all your channels so you can truly track lift. 

There’s a lot of talk about data these days with the upcoming deprecation of third-party cookies. The competitive landscape is quickly changing as a result, forcing Growth Marketers to rethink their strategies and turn to their CRMs, shining a light on the importance of First-Party Data.

Think of Postie’s Clustering capabilities like traditional segmentation on steroids. It’s about gaining insights that can drive more effective, personalized marketing, targeting the exact right audience at the perfect time. Understanding clustering vs. segmentation is a step toward Growth Marketing dominance.