Case Study
Consumer Goods Reengagement

How a Baby Essentials Company Turned Their Amazon Customers into Brand Loyalists

2 Min Read
/ Jul 25, 2021

Our client wanted to move away from their heavy reliance on Amazon and generate a win-back program that was always on and pushed transactions to their owned and operated e-commerce funnel

The Challenge

Generate a win-back program that was always on and pushed transactions to their owned and operated e-commerce funnel

The Postie Solution

Postie would ingest CRM data and target lapsed Amazon customers with a mailer that included a 20% off promo code redeemable on their owned and operated site

Success from their CRM campaign moved the campaign strategy towards an “always-on” campaign that was triggered by anniversary data of purchase through Amazon (e.g., customer purchased baby blanket on Amazon, 60 days later the customer received the postcard with CTA driving to the company’s site)

Results

One “always-on” trigger campaign that delivered postcard to customers 60 days after their Amazon purchase

Reengagement Campaign

653

CONVERSIONS

$22.97

CPA

311.61%

ROAS

Retargeting Campaign

809

CONVERSIONS

$18.89

CPA

357.44%

ROAS

Postie Features Used
feature
Integrate with your CRM
Seamlessly integrate Postie with all major CRM software to automatically activate audiences, set up campaigns and measure conversions.
feature
Personalize with Ease
Use dynamic text replacement to easily customize content & maximize personalization (e.g. customer names, individual promo codes).
feature
Set Up Cross Channel Journeys
Enable automatic triggers for cross channel coordinated deployment between Postie and all other media channels (e.g. FB, Google, email).
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