Our client wanted to move away from their heavy reliance on Amazon and generate a win-back program that was always on and pushed transactions to their owned and operated e-commerce funnel
The Challenge
Generate a win-back program that was always on and pushed transactions to their owned and operated e-commerce funnel
The Postie Solution
Postie would ingest CRM data and target lapsed Amazon customers with a mailer that included a 20% off promo code redeemable on their owned and operated site
Success from their CRM campaign moved the campaign strategy towards an “always-on” campaign that was triggered by anniversary data of purchase through Amazon (e.g., customer purchased baby blanket on Amazon, 60 days later the customer received the postcard with CTA driving to the company’s site)
Results
One “always-on” trigger campaign that delivered postcard to customers 60 days after their Amazon purchase
653
CONVERSIONS
$22.97
CPA
311.61%
ROAS
809
CONVERSIONS
$18.89
CPA
357.44%
ROAS