Create Lookalike Audiences
Use industry leading data sets to
build lookalike audiences from
your best-performing
customer segments.
Run Direct Mail Campaigns Like a Digital Marketer
Target the Right Customers
Deploy in Days
Track Real-Time Performance
With Smart Targeting You Can:
Build Custom Audiences
Use industry leading data sets to build custom audiences from 1000s of demographic, transactional and behavioral attributes.
Select Attributes from Your CRM
Convert your 1st party CRM data into a working data source to easily build and mail custom audiences from your CRM attributes.
Match Website Visits to Postal Addresses
Transform emails and anonymous website visits into postal addresses, augmenting and maximizing your existing 1st party CRM data
& web traffic.
Identify New Customer Segments
Leverage machine learning to analyze 1st party CRM data and identify undetected customer segments. Mail these segments and use them to model new lookalike audiences.
Layer Key Life Events
Add layers from specialized data
sets to optimize existing or
modeled audiences for specific
life events (e.g. birthday, new
home purchase).
Get Budget Recommendations
Get notified when qualified customers are not being mailed. Receive spend recommendations to drive incremental conversions that maintain current campaign performance.
Geo-Target with Ease
Gain full visibility into campaign reach through live heatmaps. Easily Geo- Target or Geo-Fence deployment by selecting from preloaded ZIP codes for every US city, county or state.
View Model Scores
Visually identify the match rate between your modeled and mailed audience. Precisely establish model depth to reach the most qualified customers.
Enjoy Automated Printing
Never worry about printing again. The Postie print cloud identifies the best printers for each campaign, ensuring quality and reducing delivery time.
Integrate with your CRM
Seamlessly integrate Postie with all major CRM software to automatically activate audiences, set up campaigns and measure conversions.
Set Up Cross Channel Journeys
Enable automatic triggers for cross channel coordinated deployment between Postie and all other media channels (e.g. FB, Google, email).
Personalize with Ease
Use dynamic text replacement to easily customize content & maximize personalization (e.g. customer names, individual promo codes).
Set Unique Parameters by Storefront
Manage multiple storefronts from one account. Update or delete locations and set up independent campaign parameters (e.g. radius, budget).
Get Creative Insights
Access aggregate creative analytics by industry, topic and theme. Gain insights into creative best practices that drive higher KPI’s. (Beta)
Determine Organizational Access
Set up unique access and permissions for different members of your organization, allowing each stakeholder access to the exact data they need.
Move Fast with Simple Onboarding
Avoid vendor onboarding friction. SOC2 , CCPA & HIPAA compliance make Postie an easy vendor to onboard, significantly speeding up internal legal processes.
Enable Agency Access
Easily set up account access for your agency or any other 3rd party.
See Results in Real-Time
See campaign performance and results in real-time through customizable KPI dashboards.
Toggle views to gain further insights into top performing audiences, creative and consumer personas.
Get Audience Portraits
Access in-depth audience profiles. Acquire a deeper understanding of your customers segments with detailed breakdowns of their most prevalent behavioral and demographic characteristics.
Benchmark Your Performance
Evaluating account industry, campaign type and seasonality, among other variables, Postie benchmarks your results with similar Direct Mail campaigns. (Beta)