Case Study
Meal Delivery Prospecting

How a Food Delivery Company Welcomed New Movers to the Neighborhood

2 Min Read

A food delivery company in California had capped out their net new prospecting audience and was at the time unable to extend to new markets.

The Challenge

Search for a way to find new acquisitions instead of touching households multiple times.

The Postie Solution

A New Mover campaign is a Postie tactic that compiles a mailing list of addressable audiences who have submitted a National Change of Address to the United States Postal Service in the last 30, 60, or 90 days.

This food delivery company utilized the New Mover marketing tactic to reach a target audience of households new to their delivery area with direct mail. This new mover postcard introduced new residents to their food delivery service, thus reaching a fresh audience in an otherwise capped market.

Over 6 weeks the Postie platform tracked and presented results for new business in real time. With this particular client, the campaign continued to improve efficiency each day with the peak performance landing in between 20 – 45 days and particular segments showing incredible performance within the first 5 days in home. Ultimately, the client was very happy as their revenue and CPA goals were met month after month.

Postie’s New Mover marketing campaign offers a unique opportunity to target a less crowded segment of the market. Since new movers are unfamiliar with the local businesses and/or service and coverage of national brands, they’re often more open to trying new products or services.

Another benefit of this tactic is the opportunity for businesses to establish loyal customer relationships early on. These fresh consumers are more likely to continue patronizing the business even after settling into the area, which supports long-term growth and brand loyalty.


Households that had recently moved within an addressable market received a direct mail piece with a special new customer promotion and within a 30-day window converted. The conversions were matched in real-time from the billing address at checkout to the home address where the postcard was mailed.

CRM Campaign





Postie Features Used
Layer Key Life Events
Add layers from specialized data sets to optimize existing or modeled audiences for specific life events (e.g. birthday, new home purchase).
Geo-Target with Ease
Gain full visibility into campaign reach through live heatmaps. Easily Geo- Target or Geo-Fence deployment by selecting from preloaded ZIP codes for every US city, county or state.
See Results in Real-Time
See campaign performance and results in real-time through customizable KPI dashboards. Toggle views to gain further insights into top performing audiences, creative and consumer personas.
A Mind-Blowing Direct Mail Platform
Book A Demo
We Think You Will Also Like...
All Industries Full Funnel
Data Sets & Data Models Explained
5 Min Read
All Industries Full Funnel
7 Direct Mail Campaigns Every Digital Marketer Must Try
Industry Campaign
E-commerce & Retail Apparel Company
2 Min Read

What Are You Waiting For?

Book A Demo