Case Study
Meal Delivery Prospecting

How a Food Delivery Company Welcomed New Movers to the Neighborhood

2 Min Read
/ Aug 28, 2021

A food delivery company in California had capped out their net new prospecting audience and were at the time unable to extend to new markets.

The Challenge

Search for a way to find new acquisitions instead of touching households multiple times.

The Postie Solution

New Mover is a Postie tactic that compiles everyone who has submitted a National Change of Address to the US postal system in the last 30, 60, or 90 days

This food delivery company utilized the New Mover tactic to reach households new to their delivery area and introduce them to their food delivery service thus reaching a new audience in an otherwise capped market

Over 6 weeks the Postie platform tracked and presented results in real time. With this particular client, the campaign continued to improve efficiency each day with the peak performance landing in between 20 – 45 days and particular segments showing incredible performance within the first 5 days in home. Ultimately, the client was very happy as their revenue and CPA goals were met month after month.

Results

Households that had recently moved within an addressable market received a mail piece with a special new customer promotion and within a 30 day window converted. The conversions were matched in real time from the billing address at checkout to the home address where the postcard was mailed.

CRM Campaign

$42.38

CPA

300%+

ROAS

Postie Features Used
feature
Layer Key Life Events
Add layers from specialized data sets to optimize existing or modeled audiences for specific life events (e.g. birthday, new home purchase).
feature
Geo-Target with Ease
Gain full visibility into campaign reach through live heatmaps. Easily Geo- Target or Geo-Fence deployment by selecting from preloaded ZIP codes for every US city, county or state.
feature
See Results in Real-Time
See campaign performance and results in real-time through customizable KPI dashboards. Toggle views to gain further insights into top performing audiences, creative and consumer personas.
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