Case Study
Subscription Services Reengagement

How a Health and Nutrition Company Transformed Purchasers into Subscribers

2 Min Read

This direct mail case study reviews how a health and nutrition company used a direct mail piece for an omnichannel marketing strategy that provided an outstanding Return On Ad Spend (ROAS).

This E-Commerce retailer’s digital marketing efforts, including email marketing and social media were not performing as well as desired in encouraging existing customers to return

The client came to Postie looking for a way to reengage their current customers and convert them into subscription customers.

The Challenge

Convert current customers into subscription customers

The Postie Solution

The client chose to run a CRM direct mail campaign with A/B testing for two 4.25×6 postcards.

The first postcard was very promo-forward while the second direct mail piece was leaning in more on brand awareness and press for the company.

Using Postie’s direct marketing automation tools they found that personalizing communication is the most effective strategy for changing consumer behavior, driving engagement, and increasing revenue.


This was a nationwide direct mail campaign based on 1 CRM audience to reach customers for their subscription service. The campaign brought an outstanding response rate and a ROAS of 6:1.

CRM Re-engagement Campaign







Postie Features Used
Personalize with Ease
Use dynamic text replacement to easily customize content & maximize personalization (e.g. customer names, individual promo codes).
See Results in Real-Time
See campaign performance and results in real-time through customizable KPI dashboards. Toggle views to gain further insights into top performing audiences, creative and consumer personas.
Select Attributes from Your CRM
Convert your 1st party CRM data into a working data source to easily build and mail custom audiences from your CRM attributes.
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