Case Study
Subscription Services Reengagement

How a Health and Nutrition Company Transformed Purchasers into Subscribers

2 Min Read
/ Jan 23, 2021

Digital marketing efforts for this E-commerce Retailer were not performing as well as desired.

The client came to Postie looking for a way to reengage their current customers and convert them into subscription customers.

The Challenge

Convert current customers into subscription customers

The Postie Solution

The client chose to run a CRM campaign with A/B testing for two 4.25×6 postcards.

The first postcard was very promo-forward while the second was leaning in more on press for the company.

Using Postie’s marketing automation tools they found that personalizing communication is the most effective strategy for changing consumer behavior, driving engagement, and increasing conversion.

Results

1 CRM Audience. This was a nationwide campaign to reach customers for their subscription service.

CRM Re-engagement Campaign

$21.43

CPA

2.43%

CVR

623.08%

ROAS

Postie Features Used
feature
Personalize with Ease
Use dynamic text replacement to easily customize content & maximize personalization (e.g. customer names, individual promo codes).
feature
See Results in Real-Time
See campaign performance and results in real-time through customizable KPI dashboards. Toggle views to gain further insights into top performing audiences, creative and consumer personas.
feature
Select Attributes from Your CRM
Convert your 1st party CRM data into a working data source to easily build and mail custom audiences from your CRM attributes.
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