How a Health and Nutrition Company Transformed Purchasers into Subscribers

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Digital marketing efforts for this E-commerce Retailer were not performing as well as desired.

The client came to Postie looking for a way to reengage their current customers and convert them into subscription customers.

The Challenge

Convert current customers into subscription customers

The Postie Solution

The client chose to run a CRM campaign with A/B testing for two 4.25×6 postcards.

The first postcard was very promo-forward while the second was leaning in more on press for the company.

Using Postie’s marketing automation tools they found that personalizing communication is the most effective strategy for changing consumer behavior, driving engagement, and increasing conversion.

Results

1 CRM Audience. This was a nationwide campaign to reach customers for their subscription service.

CRM Re-engagement Campaign

$21.43

CPA

2.43%

CVR

623.08%

ROAS

Postie Features Used

Personalize with Ease

Use dynamic text replacement to easily customize content & maximize personalization (e.g. customer names, individual promo codes).

See Results in Real-Time

See campaign performance and results in real-time through customizable KPI dashboards. Toggle views to gain further insights into top performing audiences, creative and consumer personas.