How a Health and Nutrition Company Transformed Purchasers into Subscribers

This direct mail case study reviews how a health and nutrition company used a direct mail piece for an omnichannel marketing strategy that provided an outstanding Return On Ad Spend (ROAS).

This E-Commerce retailer’s digital marketing efforts, including email marketing and social media were not performing as well as desired in encouraging existing customers to return

The client came to Postie looking for a way to reengage their current customers and convert them into subscription customers.

The Challenge

Convert current customers into subscription customers

The Postie Solution

The client chose to run a CRM direct mail campaign with A/B testing for two 4.25×6 postcards.

The first postcard was very promo-forward while the second direct mail piece was leaning in more on brand awareness and press for the company.

Using Postie’s direct marketing automation tools they found that personalizing communication is the most effective strategy for changing consumer behavior, driving engagement, and increasing revenue.

Results

This was a nationwide direct mail campaign based on 1 CRM audience to reach customers for their subscription service. The campaign brought an outstanding response rate and a ROAS of 6:1.