Digital marketing efforts for this E-commerce Retailer were not performing as well as desired.
The client came to Postie looking for a way to reengage their current customers and convert them into subscription customers.
Convert current customers into subscription customers
The Postie Solution
The client chose to run a CRM campaign with A/B testing for two 4.25×6 postcards.
The first postcard was very promo-forward while the second was leaning in more on press for the company.
Using Postie’s marketing automation tools they found that personalizing communication is the most effective strategy for changing consumer behavior, driving engagement, and increasing conversion.
1 CRM Audience. This was a nationwide campaign to reach customers for their subscription service.