Case Study
Footwear Retargeting

How a Global Footwear Brand Automated Its Retargeting Efforts with Postie

2 Min Read
/ May 11, 2021

This global footwear and accessories brand wanted to look for a simple way to tap into their site traffic visitors using direct-mail. Having a very batch-and-blast style to their current strategies, they were out to seek new marketing tools that would enable them to reach their targeted audience while allowing technology to automate their deployment process.

The Challenge

Seek new marketing tools that would enable them to reach their targeted audience while allowing technology to automate their deployment process.

The Postie Solution

Postie’s Retargeting feature allows for automated delivery with the ability to set daily caps on reach or budget.

With the capability to track site visitors down to the product category using URL structure, Postie can deploy multiple variations of creative to serve to specific product categories. This enables a much more personalized experience to the mailer recipients.

Learning and adjusting the campaign on-the-fly is a powerful feature that will enable this marketer to make sure money is not left on the table. Postie’s platform allows for real-time reporting on variation testing and optimization.

3 creatives assigned to a single campaign, each for a different category in their product line.

First-class 4.25×6 postcards were used for speed to get campaigns in-home quickly.

Results

Postie’s promo code automation feature was utilized to feed unique codes to every audience member for granular tracking. Specific product URLs were used to tell Postie which creative to send after site visit.

Retargeting Campaign

$14.74

CPA

1,098.09%

ROAS

Postie Features Used
feature
Match Website Visits to Postal Addresses
Transform emails and anonymous website visits into postal addresses, augmenting and maximizing your existing 1st party CRM data & web traffic.
feature
Personalize with Ease
Use dynamic text replacement to easily customize content & maximize personalization (e.g. customer names, individual promo codes).
feature
Enjoy Automated Printing
Never worry about printing again. The Postie print cloud identifies the best printers for each campaign, ensuring quality and reducing delivery time.
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