This men’s apparel company, which combines east coast prep with west coast casual looked at direct mail as a fresh channel to test.
They were struggling with their digital efforts in reengaging site visitors and wanted to test a new channel to better engage these non-converters
Re-engage site visitors who have not converted
The Postie Solution
The client uploaded a list of non-converting site visitors and Postie then matched the list to physical home addresses and mailed out a 5×7 postcard.
The client tested one creative and ran a site-wide sale for 5 days.
With Postie’s simplified campaign management dashboard, the advertiser was able to analyze performance as data came through in real-time. With real-time results, the advertiser was able to receive quick learnings at both the audience and creative level.
A key platform feature that allowed for deeper optimizations, was the ability to download a detailed report of the attributed campaign transactions throughout the duration of the campaign window.