Case Study
Apparel Retargeting

How a Men's Apparel Brand Filled Abandoned Carts with Jeans and Jackets

2 Min Read
/ Sep 04, 2021

This men’s apparel company, which combines east coast prep with west coast casual looked at direct mail as a fresh channel to test.

They were struggling with their digital efforts in reengaging site visitors and wanted to test a new channel to better engage these non-converters

The Challenge

Re-engage site visitors who have not converted

The Postie Solution

The client uploaded a list of non-converting site visitors and Postie then matched the list to physical home addresses and mailed out a 5×7 postcard.

The client tested one creative and ran a site-wide sale for 5 days.

With Postie’s simplified campaign management dashboard, the advertiser was able to analyze performance as data came through in real-time. With real-time results, the advertiser was able to receive quick learnings at both the audience and creative level.

Results

A key platform feature that allowed for deeper optimizations, was the ability to download a detailed report of the attributed campaign transactions throughout the duration of the campaign window.

Site Visitors CRM Campaign

$173.68

AOV

$12.35

CPA

1,406.41%

ROAS

Postie Features Used
feature
Match Website Visits to Postal Addresses
Transform emails and anonymous website visits into postal addresses, augmenting and maximizing your existing 1st party CRM data & web traffic.
feature
See Results in Real-Time
See campaign performance and results in real-time through customizable KPI dashboards. Toggle views to gain further insights into top performing audiences, creative and consumer personas.
feature
Personalize with Ease
Use dynamic text replacement to easily customize content & maximize personalization (e.g. customer names, individual promo codes).
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