Use industry leading data sets to
build lookalike audiences from
your best-performing
customer segments.
Run Direct Mail Campaigns Like a Digital Marketer
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Target the Right Customers
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Deploy in Days
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Track Real-Time Performance
With Strong Measurement You Can:
Use industry leading data sets to build custom audiences from 1000s of demographic, transactional and behavioral attributes.
Convert your 1st party CRM data into a working data source to easily build and mail custom audiences from your CRM attributes.
Transform emails and anonymous website visits into postal addresses, augmenting and maximizing your existing 1st party CRM data
& web traffic.
Leverage machine learning to analyze 1st party CRM data and identify undetected customer segments. Mail these segments and use them to model new lookalike audiences.
Add layers from specialized data
sets to optimize existing or
modeled audiences for specific
life events (e.g. birthday, new
home purchase).
Get notified when qualified customers are not being mailed. Receive spend recommendations to drive incremental conversions that maintain current campaign performance.
Gain full visibility into campaign reach through live heatmaps. Easily Geo- Target or Geo-Fence deployment by selecting from preloaded ZIP codes for every US city, county or state.
Visually identify the match rate between your modeled and mailed audience. Precisely establish model depth to reach the most qualified customers.
Never worry about printing again. The Postie print cloud identifies the best printers for each campaign, ensuring quality and reducing delivery time.
Seamlessly integrate Postie with all major CRM software to automatically activate audiences, set up campaigns and measure conversions.
Enable automatic triggers for cross channel coordinated deployment between Postie and all other media channels (e.g. FB, Google, email).
Use dynamic text replacement to easily customize content & maximize personalization (e.g. customer names, individual promo codes).
Manage multiple storefronts from one account. Update or delete locations and set up independent campaign parameters (e.g. radius, budget).
Access aggregate creative analytics by industry, topic and theme. Gain insights into creative best practices that drive higher KPI’s. (Beta)
Set up unique access and permissions for different members of your organization, allowing each stakeholder access to the exact data they need.
Avoid vendor onboarding friction. SOC2 , CCPA & HIPAA compliance make Postie an easy vendor to onboard, significantly speeding up internal legal processes.
Easily set up account access for your agency or any other 3rd party.
See campaign performance and results in real-time through customizable KPI dashboards.
Toggle views to gain further insights into top performing audiences, creative and consumer personas.
Access in-depth audience profiles. Acquire a deeper understanding of your customers segments with detailed breakdowns of their most prevalent behavioral and demographic characteristics.
Evaluating account industry, campaign type and seasonality, among other variables, Postie benchmarks your results with similar Direct Mail campaigns. (Beta)
Smart Targeting in Action
