Are you taking full advantage of your CRM?

With the help of Postie’s CRM Optimization, an outdoor retail brand doubled their send volume of a campaign to reach customers more likely to make high-value purchases. With an Incremental ROAS of 2,488%, the results were out of this world.

The first-party data living inside a CRM is a treasure trove full of purchase potential. Postie’s CRM Optimization makes elite-use of this data to find new purchase windows that you would’ve otherwise missed. By intertwining CRM Optimization with your broader marketing strategy, you won’t just be creating campaigns – you’ll have a unified, intelligent narrative.

There’s a lot of talk about first-party data these days with the upcoming deprecation of third-party cookies. The competitive landscape is quickly changing as a result, forcing marketers to rethink their strategies, and shining a light on the importance of CRM Marketing.

Think of Postie’s Clustering capabilities like traditional segmentation on steroids. It’s about gaining insights that can drive more effective, personalized marketing, targeting the exact right audience at the perfect time. Understanding clustering vs. segmentation is a step towards CRM Marketing dominance.

Trigger campaigns are a no-brainer for CRM Marketers. The challenge occurs when deciding what triggers will move the needle, especially since that answer can vary depending on your business. For a baby essential company, the sweet-spot trigger happened to live within an anniversary purchase window that occurred on Amazon.

We all know it’s more cost effective to focus on growing the lifetime value of customers as opposed to acquiring new ones, but that fact doesn’t answer the question of how to turn your CRM into brand loyalists. Learn how to maximize customer retention with direct mail.

KPIs are how we track success. But how you measure those KPIs across different channels is where this all gets tricky. We’ve put together a guide explaining how media spend should be measured across all your channels so you can truly track lift.

The role of C-level titles is evolving. Buy in across the highest tier is often required when introducing a new tool, channel, or partner. We’ve crafted a guide to help you get the coveted “yes” from your CFO to deploy performance direct mail campaigns that deliver results everyone will love.

The role of C-level titles is evolving. Buy in across the highest tier is often required when introducing a new tool, channel, or partner. We’ve crafted a guide to help you get the coveted “yes” from your CFO to deploy performance direct mail campaigns that deliver results everyone will love.