Finding the hidden gems of incremental revenue in your CRM isn’t always easy. See how an outdoor retail brand turned pockets of their customer base into unexpected revenue opportunities with the help of Postie’s CRM Optimization tool.

The Challenge

Find a strategic way to combine brand’s internal algorithms with Postie’s CRM Optimization to find incremental purchasers with higher revenue potential.

The Solution

The brand compared Postie’s CRM Optimization audience segment against their own internal CRM algorithm and included holdout segments to determine campaign lift. The CRM Optimization Audience doubled the send volume of the campaign to reach customers more likely to make high-value purchases.

The Results

• Almost $200 higher AOV with CRM Optimization audience
• 3951.14% Return on Ad Spend across the entire campaign
• $275 Average Order Value – higher than previous campaigns
• CRM Optimization audience performed 3x better than randomly pulling additional CRM contacts into the campaign