How a Clinically Proven Skin Care Company Activated their 1st Party Data

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Dedicated to advancing anti-aging technology, this leading skin care brand maintains a strong focus on science and innovation to deliver clinically proven products through strategic marketing efforts, a robust digital presence, and collaborations with skincare experts.

The Challenge

Drive revenue through 1st party segments from their CRM for reengagement and prospecting.

The Postie Solution

Leveraging the Postie identity graph, this skin care client was able to unlock insights for valuable segments within their existing 1st party crm data. Tapping into thousands of audience attributes across demographic, purchase and behavioral features, the client segmented based on high LTV and purchase recency. These segments fueled 4 different deployments with custom messaging and offers to each, and even seeded a new look-alike audience for net new customers.

This is made possible through our internal DMP, consisting of thousands of precise behavioral and consumer attributes related to over 250 million households. Our partner’s customer list was validated, analyzed, and subsequently matched with an audience that statistically mirrored their own. They, and all of our clients, are then able to see these attributes in a customized Audience Portrait Analysis, available in their Postie UI.

Results

The campaigns ran just over 2 months, and delivered well above industry benchmarks, even reaching ROAS as high as 120X for their high LTV segment.

CRM Campaign

6,337%

ROAS
$1.83

CPA
21.6%

RESPONSE RATE

Postie Features Used

Integrate with your CRM

Seamlessly integrate Postie with all major CRM software to automatically activate audiences, set up campaigns and measure conversions.
Identify New Customer Segments

Leverage machine learning to analyze 1st party CRM data and identify undetected customer segments. Mail these segments and use them to model new lookalike audiences.
See Results in Real-Time

See campaign performance and results in real-time through customizable KPI dashboards. Toggle views to gain further insights into top performing audiences, creative and consumer personas.
Get Audience Portraits

Access in-depth audience profiles. Acquire a deeper understanding of your customers segments with detailed breakdowns of their most prevalent behavioral and demographic characteristics.