Direct Mail with Real-Time KPIs, Website Retargeting, Lookalike Audiences, and Digital Capabilities
Digital Capabilities
Run powerful Direct Mail campaigns just like you run digital ads — with the push of a button.
A real-time reporting dashboard shows a campaign performance table with columns for CVR, CPA, ROAS and AOV, switching between an Audience view and an Ad view with sample metrics populating each row. Next, a “Choose Website Retargeting Trigger” screen offers triggers including Website Visit and Abandoned Cart. Finally, a “Create a New Lookalike Audience” screen imports customer data and builds a predictive model over a map of the United States.
Our partners
73% of Customers Prefer Direct Mail
over Other Marketing Channels
Savvy marketers who diversify their mix with Direct Mail benefit from:
Savvy marketers who diversify their mix with Direct Mail benefit from:
- 20% more reach than Facebook
- 20x higher engagement than email
- 70% greater brand recall than display
- Safer brand exposure than Youtube
- Superior personalization than programmatic
Ready for the most advanced direct mail platform on the planet?
Our machine learning engine creates lookalike models from your best-performing customer segments. By layering custom algorithms on industry-leading data sets, we identify and reach customers you won’t find in other channels.
Programmatic triggers allow you to automatically mail prospects that engage with your website. Using identity resolution, website visits are matched to home addresses so you can reach both anonymous and logged-in visitors.
Postie algorithms identify the audience segments hidden in your 1st party CRM data. With precise segmentation, you can deploy highly personalized campaigns and convert customers that aren’t responding to other marketing efforts.
The Capabilities That
Supercharge Your Campaigns
Smart Targeting
Reaching your target audience matters the most. Our proprietary machine-learning platform allows you to create custom audiences, build lookalike models, and sub-segment your 1st party database into differentiated audience personas.
Simple Execution
You no longer need to spend months juggling data providers, printers, and agencies. Postie offers an all-in-one platform where you can build audiences, set up A/B tests, and deploy campaigns with the click of a button.
Strong Measurement
Track CPA, CVR, and ROAS in real-time. Our KPI dashboards integrate with your marketing tech stack, giving you complete visibility into what audiences, creatives, and offers drive conversions and which ones need to be optimized.
What Customers Are Saying
Accurate attribution tracking for direct mail was non-existent before Postie. The matchback attribution feature is the deal sealer that will make you want this product.
Our most successful Storefronts campaign to date led to a surprising amount of online purchases as well,” Lugmair reveals. “We saw an 8.91% conversion rate, with a $6.46 cost per acquisition and a return on ad spend of 4335.31%.
We always knew that Direct Mail had great potential for our brand but we could never figure out how to really measure the impact and see if our efforts were worth it. Postie gave us that data and we were blown away by how strong the results were.
Postie’s approach to direct marketing was a game changer for us. Their ability to merge digital first approach to targeting and the speed and agility of real time execution has been very powerful.
Postie has been a great direct mail partner for Thrive Causemetics! Our account leads are strategic, knowledgeable and KPI-driven. Plus they are a pleasure to work with. I would recommend Postie to any company that is looking for a solid and dependable Direct Mail partner!
When it came time for TULA to broaden our acquisition efforts into direct mail, our decision to partner with Postie quickly became the obvious choice… A choice that has continued to pay dividends. Their dedication to understanding the nuances of our business have yielded fantastic results…
Postie is the Mostie! I couldn’t be happier with the platform and more importantly, the service. You guys make mail cool!
I have loved my experience working with Postie. They have made the process seamless. They are highly attentive and excel with excellent client services.
Working with the Postie team has been a pleasure; from helping us strategize to executing on effective campaigns, we’re excited to see how far we can grow our partnership.
Postie has been a trusted partner of ours for nearly 3 years. They have helped us scale our business efficiently and have been an important strategic partner for our brand across all new and existing client efforts.
Postie has been such a great partner – we were so excited to revert back to snail mail marketing and have seen a GREAT return and love the analytics they provide.
I’ve been impressed with Postie’s account management and platform. They have provided an additional layer of strategy for my client’s campaigns that as resulted in increased performance. The portal also provides a great snapshot for reporting an insights.
Postie has been extremely valuable to us over the past year. It has helped us reach new customers with around a 2 ROAS. Postie has created an innovative way to reach your target audience, interact with customers and track the results.
Postie has been an amazing tool for us over the last year. Our campaigns perform better than expected and their tool is quite simple to understand. We will continue to grow with them into the future.
Accurate attribution tracking for direct mail was non-existent before Postie. The matchback attribution feature is the deal sealer that will make you want this product.
Our most successful Storefronts campaign to date led to a surprising amount of online purchases as well,” Lugmair reveals. “We saw an 8.91% conversion rate, with a $6.46 cost per acquisition and a return on ad spend of 4335.31%.
We always knew that Direct Mail had great potential for our brand but we could never figure out how to really measure the impact and see if our efforts were worth it. Postie gave us that data and we were blown away by how strong the results were.
Postie’s approach to direct marketing was a game changer for us. Their ability to merge digital first approach to targeting and the speed and agility of real time execution has been very powerful.
Postie has been a great direct mail partner for Thrive Causemetics! Our account leads are strategic, knowledgeable and KPI-driven. Plus they are a pleasure to work with. I would recommend Postie to any company that is looking for a solid and dependable Direct Mail partner!
When it came time for TULA to broaden our acquisition efforts into direct mail, our decision to partner with Postie quickly became the obvious choice… A choice that has continued to pay dividends. Their dedication to understanding the nuances of our business have yielded fantastic results…
Postie is the Mostie! I couldn’t be happier with the platform and more importantly, the service. You guys make mail cool!
I have loved my experience working with Postie. They have made the process seamless. They are highly attentive and excel with excellent client services.
Working with the Postie team has been a pleasure; from helping us strategize to executing on effective campaigns, we’re excited to see how far we can grow our partnership.
Postie has been a trusted partner of ours for nearly 3 years. They have helped us scale our business efficiently and have been an important strategic partner for our brand across all new and existing client efforts.
Postie has been such a great partner – we were so excited to revert back to snail mail marketing and have seen a GREAT return and love the analytics they provide.
I’ve been impressed with Postie’s account management and platform. They have provided an additional layer of strategy for my client’s campaigns that as resulted in increased performance. The portal also provides a great snapshot for reporting an insights.
Postie has been extremely valuable to us over the past year. It has helped us reach new customers with around a 2 ROAS. Postie has created an innovative way to reach your target audience, interact with customers and track the results.
Postie has been an amazing tool for us over the last year. Our campaigns perform better than expected and their tool is quite simple to understand. We will continue to grow with them into the future.