Postie, Inc.
Privacy Policy
Last Updated: January 29 2024
Postie, Inc. and its affiliates and subsidiaries (collectively, “Postie,” “we,” “our,” or “us”) are committed to privacy. This Privacy Policy (“Privacy Policy”) describes how we collect, use, and disclose information about consumers in connection with our website at www.postie.com and any other websites that we own and operate that include a link to this Privacy Policy (collectively, the “Site”), our direct mail and data services business, our social media pages, and our electronic communications (collectively, and together with the Site, the “Platform”).
This Privacy Policy does not cover information about consumers that our clients may provide to us as part of an agreement for services that they enter into with us. For example, when a client provides the addresses of its customers as part of an agreement with us to provide direct mailing services, those addresses are not covered by this Privacy Policy. That information is governed by the terms of our agreement with the relevant client. For more information about the privacy practices of a Postie client, please contact the relevant client or review their privacy policy or notice.
We may update this Privacy Policy over time, so please check this page for updates. When we update the Privacy Policy, we will post the new Privacy Policy on this page and change the date at the top of the Privacy Policy. In some cases, we may notify you about an update by sending you an email or by other means as may be required by applicable law. In all cases, your continued use of the Platform following posting or other notification of changes constitutes your acknowledgement of such changes. Please review this Privacy Policy periodically to keep up to date on our most current policies and practices.
This Privacy Policy covers the following topics. In some cases, region-specific terms may apply to you, which are indicated in the section headings below.
What Personal Information Does Postie Collect?
How Does Postie Use Personal Information?
How Does Postie Share Personal Information?
Third Party Sites and Services
U.S. State Privacy Laws Addendum
What Personal Information Does Postie Collect?
The personal information we collect falls into two key categories: (1) personal information that we collect from or about our business clients and users; and (2) personal information about consumers that we collect from third parties in order to provide our direct mail and data services to Postie clients. The types of personal information that we collect in both of these categories may include the categories listed below, as applicable based on the listed source. We may also collect other personal information that is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.
Personal Information You Provide to Us
Depending on how you use our Platform or interact with us, Postie or our third-party service providers may collect the following types of personal information that you provide:
- Contact information, such as your first name, last name, postal address, zip code, business address and/or zip code, email address, business email address, phone number, or business phone number.
- Billing information, such as your payment method and billing address.
- Transaction information, such as your order history or the Postie services you are interested in.
- Communications, such as your support requests and tickets, emails, or social media messages that you send us, and other content that you communicate.
- Marketing Preferences and Choices, such as an opt-out, unsubscribe, or other request or preference that you share with us.
Automatically Collected Personal Information
When you visit or interact with our Site or communications, we, our service providers, and our third-party partners may collect several types of information related to you or your device and your use of our Platform. This information may include:
- Online identifiers, such as your Internet protocol (IP) address or device or advertising ID.
- Device information, such as your mobile device manufacturer and model, operating system type and version number, browser type, screen resolution, device type (phone, laptop, tablet, etc.), language settings, or your wireless carrier or internet service provider,
- Online activity information, such as Site access times, websites that referred you to us, web pages within our Site that you visit, your navigation paths on the Site, or whether you have opened our emails or clicked on links within them.
- General location information (e.g., city, state) based on your IP address.
Like many online services, we, our service providers, and our third-party partners use cookies and similar technologies to automatically collect information about you or your device and your activity over time on our Platform and on other sites and online services, including some of the personal information described above. Those technologies include:
- Cookies, which are small amounts of data that websites send to your browser and store on your device to uniquely identify your browser or store information or settings in your browser. We use cookies for purposes such as helping you to navigate between pages efficiently, remembering preferences, enabling functionality of the Platform, helping us understand user activity and patterns, and facilitating online advertising. You can prevent your browser from accepting cookies and you may also delete cookies from your computer, but doing either of these things may affect your use of certain features of the Platform.
- Web beacons, also known as pixel tags or clear GIFs, which are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns.
- Local storage, which is used to save data on a visitor’s device. We may use data from local storage to, for example, turn on web navigation, store multimedia preferences, customize what we show you based on your past interactions with our Platform, and remember your preferences.
- Chat technologies, such as those provided by Zendesk, to operate the chat features that you can use to communicate with us through the Site. Zendesk and other third parties may access and use the automatically-collected personal information described above, and monitor and record your chats, for the purposes described in this Privacy Policy.
As part of the services that we offer to our business clients, we or our service providers may also use cookies or similar technologies to collect personal information about visitors to our clients’ websites. We use this data to provide our customers with the services they request from us. Please refer to the relevant client’s website or privacy policy for more information about any automatic data collection on a client’s website.
Personal Information From Third Parties
We also collect personal information from third parties or publicly available sources, such as data licensors, social media platforms, service providers, and data analytics partners. For example, we license personal information from data providers to provide our direct mail and data services to Postie clients, which may include creating profiles for purposes of targeting direct mail campaigns to consumers. We may merge or combine such personal information with the personal information we collect from our clients to provide them with our products and services.
The categories of personal information that we collect from third parties may include:
- Contact information, such as mailing address.
- Demographic information, such as age, sex/gender, marital status, or military or veteran status. In some cases, and subject to applicable legal requirements, demographic information may also include race, religion, national origin, or ancestry.
- Preferences, such as information about your interests or spending tendencies.
- Household information, such as household attributes.
In addition, users of our Platform may have the opportunity to refer to us colleagues or other contacts and share their contact information and other personal information with us. Please do not provide us with someone’s personal information unless you have their permission to do so.
How Does Postie Use Personal Information?
We use personal information for the purposes below and as otherwise described in this Privacy Policy or at the time of collection.
To Operate Our Platform and Business
We use personal information to operate our business. For example, we use personal information to:
- Process your transactions, such as when you order a mail campaign or other service.
- Establish, manage, monitor, and maintain your account.
- Improve and personalize your experience on or with the Platform.
- Verify your identity for authentication and security purposes or determine your eligibility for certain features.
- Communicate with you, including to provide customer support, respond to any of your requests, feedback, or questions, and send you announcements, alerts, and updates.
- Provide maintenance and support.
- Fulfill any other purpose for which you provide personal information.
To Deliver Services To Postie Clients
We use personal information collected from third parties to provide our direct mail and data services to our clients, which includes using personal information to create inferences about individuals and for targeted or behavioral advertising purposes.
For example, our clients may ask us to send a direct mail campaign to a “lookalike audience” of individuals who may be interested in their products based upon the client’s current customer base. When we provide this service, we look at certain characteristics that we know about our client’s current customer base (i.e., “dog lovers” or “outdoor enthusiasts”) and use that information to find new individuals with similar interests or characteristics who may also be interested in our client’s products. We do this by combining the current customer data that we receive from our clients with information that we receive from third party data providers.
Research and Development
We use personal information for research and development purposes, including to study, develop, and improve the features and functionality of our Platform and our business, to understand and analyze the usage trends and preferences of our clients and users, to improve and test the data models that we use to provide our services, and to design new products and services. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this de-identified data and share it with third parties for our lawful business purposes.
With respect to any de-identified information that we collect or create, we commit to maintaining and using such information in a de-identified form and to not attempting to re-identify such information (except for purposes permitted by law).
Artificial Intelligence
In addition, we may use artificial intelligence (AI) and machine learning technologies, including generative AI, to facilitate the processing of personal information described in this Privacy Policy. For example, we use AI to help us build audiences that we think may be interested in certain goods or services.
Direct Marketing
We may send you Postie-related or other direct marketing communications as permitted by law, including materials, updates, information, special offers, and promotional material. Instructions for opting out of our email marketing communications are described in the “Your Choices” section below.
Interest-Based Advertising
We may also engage third party partners (such as advertising companies and social media platforms) for the purpose of recognizing users and delivering to them interest-based content and advertisements. We may share information about you with our partners such as your name, postal address, email, or other identifier. Our partners also may collect information automatically using cookies and similar technologies, such as your IP address, device ID, and the other information described above in the section titled “Automatically Collected Personal Information” over time across our Platform and other websites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. In addition, some of these companies may combine our personal information about you with information from other third parties or use hashed customer lists that we share with them to deliver ads to you and to similar users on their platforms. You can learn more about your choices for limiting interest-based advertising in the “Your Choices” section below.
Compliance, Fraud Prevention, and Safety
We may use personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to:
- Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
- Maintain the safety, security, and integrity of the Platform, the Event, and our business, databases, and other technology assets.
- Protect our, your, or others’ rights, privacy, safety, or property (including by making and defending legal claims).
- Audit our internal processes for compliance with legal and contractual requirements and internal policies.
- Enforce the terms and conditions that govern the Platform or the products and services you receive from Postie.
- Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft.
How Does Postie Share Personal Information?
Postie may share personal information in the following ways:
- With companies that provide services to us. This means companies like credit card processors, website hosts, cloud providers, email vendors, data analytics providers, customer support vendors, marketing partners, print facilities, and other companies that help us provide services or operate our business. These companies may only use that information to provide services on our behalf.
- In response to legal process like a subpoena or court order.
- If a law or government regulation requires us to do so.
- To combat fraudulent or criminal activity, to enforce our agreements, corporate policies, and/or the terms of service that govern the Platform,
- To protect the rights, property, and safety of Postie, our employees, agents, customers, or others.
- With Postie business clients who wish to provide you with their products or services.
- In the event of a business transaction (or potential transaction), such as a merger, acquisition, financing, consolidation, reorganization, sale of shares or assets, liquidation, divestiture, dissolution, or other similar transaction involving all or a portion of our business (including in connection with a bankruptcy or similar proceeding).
- With our professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in connection with the professional services that they render to us.
- With our third-party advertising partners. When we share personal information with these partners, it will be used for purposes of targeted or interest-based advertising. For more information, please see the section above titled “Interest-Based Advertising.”
Security
Postie takes reasonable steps to maintain appropriate physical, technical, and administrative security to help prevent loss, misuse, unauthorized access, disclosure, or modification of information in its control including personal information. Although no transmission of data over the Internet or other public network can be guaranteed to be 100% secure, Postie makes reasonable efforts to protect any information you share with us.
International Data Transfers
We are headquartered in the United States and may from time to time have service providers who operate in other countries. Your personal information may be transferred to or from the United States or other locations outside of your state, province, or country where privacy laws may not be as protective as those where you live.
Children
We do not provide products and services to children through the Platform. We do not knowingly collect or solicit information from children under the age of 16. By using the Platform, you are representing that you are not under the age of 16.
If you are a parent or guardian of a child under the age of thirteen (13) and believe he or she has disclosed personally identifiable information to us, please contact us at info@postie.com.
Third Party Sites and Services
Our Platform may contain links to other websites, apps, and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use, and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.
Your Choices
The following choices apply to all users. For choices and opt-outs that may apply based on the state in which you reside, and for information related to personal information that we collect from third parties and maintain about consumers as part of offering our direct mail and data services, please see the section below titled “U.S. State Privacy Laws Addendum.”
Review and Edit Personal Information
If you have registered for an account on the Site, you may modify or delete some of the personal information that we have collected about you by visiting the Platform, logging into your account, and editing your account information.
You may also contact us at the email address or phone number below if you wish to view, edit, or delete your personal information from our database, and we will use commercially reasonable efforts to accommodate your request.
Opt-Out of Promotional Emails
If you no longer wish to receive promotional emails from us, you may opt-out from receiving future emails from Postie by following the instructions for unsubscribing in the promotional emails we send you or by contacting us at the email address or phone number below.
Sharing on Social Media
Please note that any information you choose to provide in a public setting, such as on Postie’s social network pages, is not only provided to Postie but may also be shared publicly. Use caution when posting or sharing information on social networking sites. You may also be able to manage the sharing of certain personal information when you connect with us through social networks by adjusting the privacy or security settings of your social network accounts.
Cookies
Most browsers let you remove or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Platform and our Site may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.
Analytics
We use Google Analytics to help us analyze how our Site is being accessed and used. You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here. To opt-out of Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on, available here.
Advertising Choices
You can limit the use of your information for interest-based advertising by blocking third-party cookies in your browser settings, using browser plug-ins/extensions, and/or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of interest-based ads from companies participating in the following industry opt-out programs by visiting the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp) or the Digital Advertising Alliance (https://optout.aboutads.info). Some of the advertising companies we work with may offer their own opt-out mechanisms. For example, you can learn more about how Google uses cookies for advertising purposes by clicking here and opt-out of ad personalization by Google by clicking here.
Many of the opt-out preferences described in this section must be set on each device or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive interest-based advertisements from other companies. If you opt out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.
Do Not Track Signals
Some web browsers and devices allow you to broadcast a preference that your activities online not be “tracked.” At this time, the Site does not take action in response to “do not track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
U.S. State Privacy Laws Addendum
Certain U.S. states (California, Colorado, Connecticut, Virginia, Utah, etc.) may also provide you with additional rights under their privacy laws or require us to provide you with additional information that is not already covered in the rest of our Privacy Policy. To the extent such laws apply, this section describes additional information about how we collect, use, and share personal information of such residents as may be required by law, and additional rights that may be available with respect to their personal information. For purposes of this section, “personal information” means “personal data” or “personal information” as such term is defined under applicable state privacy law but does not include information exempted from the scope of such law.
Additional Information About “Sales,” “Sharing,” and “Targeted Advertising”
The ways that we share and disclose personal information are described in the section above titled “How Does Postie Share Personal Information?” In some cases, when we share personal information with our business clients or with behavioral and third-party advertising partners, some U.S. state privacy laws call this “selling” personal information, “sharing” personal information, or disclosing it for purposes of “targeted advertising.” These laws define a “sale” of personal information to mean, for example, when a business sells, rents, releases, discloses, disseminates, makes available, transfers, or otherwise communicates orally, in writing, or by electronic or other means, a resident’s personal information to a third party for monetary or other valuable consideration. When these activities are done for purposes of cross-context behavioral advertising or targeted advertising (whether or not for monetary or other valuable consideration), it qualifies as “sharing” or using for purposes of “targeted advertising.”
For purposes of those states, please note the following:
- The contact information, demographic information, preferences, and household information categories of personal information described above in the section titled “Personal Information From Third Parties” may be “sold,” “shared,” or used for purposes of “targeted advertising” to or for Postie’s clients.
- The online identifiers, device information, online activity information, and general location information categories of personal information described above in the section titled “Automatically Collected Personal Information” may be “sold,” “shared,” or used for purposes of “targeted advertising” to or with third-party advertising partners. This is further described in the section of our Privacy Policy above titled “Interest-Based Advertising.”
Your Privacy Rights
Depending on where you reside, you may have certain privacy rights relating to your personal information. This section describes some of those rights, and if they apply how you can request to exercise those rights and our process for handling requests.
- Right to Know/Access/Data Portability. You may have the right to know, access, or port the personal information that we have collected and used about you. To request to exercise this right, please click here, send us an email at info@postie.com, or call us at 855-931-2869.
- Right to Delete. You may have the right to request deletion of your personal information. To request to exercise this right, please click here, send us an email at info@postie.com, or call us at 855-931-2869.
- Right to Correct. You may have the right to request that we correct inaccurate personal information that we maintain about you. To request to exercise this right, please click here, send us an email at info@postie.com, or call us at 855-931-2869.
- Right to Opt-Out of Sales, Sharing, or Targeted Advertising. If we “sell,” “share,” or use your personal information for “targeted advertising,” you may have the right to opt-out. To request to exercise this right, please click here, send us an email at info@postie.com, or call us at 855-931-2869.
- Right to Limit the Use or Disclosure of Sensitive Personal Information. You may have the right to limit our use or disclosure of sensitive personal information about you for certain purposes set forth in applicable law. To request to exercise this right, please click here, send us an email at info@postie.com, or call us at 855-931-2869.
The rights listed above are not absolute, and, in some cases, we may not be able to respond to your request, such as when a legal exemption applies or if we are not able to verify your identity.
As required by law, we will require you to verify your identity for certain requests. We may conduct an identity verification by phone call or email. Depending on your request, we may ask for information such as your full name, email address, and postal address to process a removal request or right to know request. Postie may also send a validation email to the provided email with a link that must be clicked to verify the individual. This email may also contain details about the request process. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.
Authorized Agents
Where permitted by law, you may also authorize an agent to submit the requests above on your behalf. If you do so, we may require proof of your identification, the authorized agent’s proof of identification, and other information that we may request to verify the request, including evidence of valid permission for the authorized agent to act on your behalf.
Appeal
If we deny one of your privacy rights requests and your state provides you with the right to appeal that decision, you may submit an appeal to us within 60 days of receiving the denial by following the instructions provided in the denial or by contacting us at info@postie.com or 855-931-2869.
Personal Information From Our Clients
As noted elsewhere in this Privacy Policy, Postie also receives personal information from our clients in the course of providing our services. When we process personal information on their behalf as a data processor, our use of your personal information is subject to the agreement that we have with the relevant client. If you would like to exercise your privacy rights in respect of such data, please contact the relevant client or, when submitting your request to Postie, include the name of the relevant client. We will refer you to that client for further assistance.
Additional Information for California Residents
The list below summarizes the personal information we collect, or have collected in the 12 months preceding the last updated date of this Privacy Policy, by reference to the categories specified in the California Consumer Privacy Act (“CCPA”). Examples in the list refer to the types of personal information described in the section titled “What Personal Information Does Postie Collect?”
- Identifiers, such as contact information and online identifiers.
- Customer records, such as billing information, transaction information, or communications.
- Commercial information, such transaction information, marketing preferences, preferences, and household information.
- Internet or other electronic activity information, such online identifiers, device information, online activity information, and general location information.
- Professional or employment-related information, such as contact information that we receive from our clients (i.e., job title or company name) or certain demographic information indicating profession or income level.
- Inferences drawn from the personal information described in this Privacy Policy to create profiles about consumers reflecting preferences, characteristics psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes, and the preferences that we collect.
- Protected classifications or sensitive personal information, such as demographic information.
More information about the types of personal information we collect, along with the sources of that information, is described in the section titled “What Personal Information Does Postie Collect?”
We will retain your personal information for as long as necessary to fulfill the purpose of collection, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish and defend legal claims, for fraud prevention purposes, or as long as required to meet our legal obligations. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
The purposes, including the specific business and commercial purposes, for which we collect and use these categories of personal information are described in the section titled “How Does Postie Use Personal Information?” Each of the categories of personal information listed above may have been disclosed for business purposes in the preceding 12 months to any of the third parties set forth in this Privacy Policy under the section titled “How Does Postie Share Personal Information?”
In the 12 months preceding the last updated date of this Privacy Policy, we may have “sold” or “shared” personal information as described in this general U.S. State Privacy Laws Addendum. If you direct us not to sell or share your personal information, we will consider it a request pursuant to California’s “Shine the Light” law to stop sharing your personal information covered by that law with third parties for their direct marketing purposes. We do not knowingly “sell” or “share” the personal information of California residents under 16 years of age.
In addition to the rights described elsewhere in this Privacy Policy, you also have the right to non-discrimination and are entitled to exercise your California privacy rights without receiving discriminatory treatment. With respect to the right to know/access your personal information described above, please note that this right includes the right to know information such as the categories of personal information that we have collected, categories of sources from which we collected personal information, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, or the specific pieces of personal information that we have collected about you.
The following chart reflects statistics regarding consumer data requests received pursuant to the CCPA from January 1, 2023 to December 31, 2023.
| Type of Request | Total Received | Complied with in whole or in part | Denied due to inability to verify identity | Median days within which we substantively responded |
| Access | 6 | 0 | 6 | 1 |
| Deletion | 15,868 | 15,868 | 0 | 1 |
| Correction | 0 | 0 | 0 | N/A |
| Opt-out of Sale/Sharing | 5,664 | 5,664 | 0 | 1 |
| Limit the Use or Disclosure of Sensitive Personal Information | 0 | 0 | 0 | N/A |
Additional Information for Nevada Residents
Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the “sale” of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. If you are a Nevada resident who wishes to exercise your “sale” opt-out rights, please submit your request by clicking here, sending us an email at info@postie.com, or calling us at 855-931-2869.
Contact Us
Please contact us if you have any questions or comments about our privacy practices or this Privacy Policy.
You can reach us via postal mail at the following address:
Postie Inc.
Attn: Legal Department
3616 Far West Blvd, STE 117 #103
Austin, TX 78731
You may also contact us at the following:
Email: info@postie.com