If digital direct mail isn’t the workhorse of your $100k/mo+ marketing budget, let’s talk. 🤖
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Acquire New Customers
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Retarget Interested Customers
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Reengage Lapsed Customers
The Most Advanced Direct Mail Platform for Driving Growth and LTV:
Prospecting
With 100% U.S. household addressability, tap into Postie’s algorithmic audiences powered by generative AI and proprietary machine learning environments to unlock insights, segments, clusters, models and more to find new customers who spend like your best customers. By testing multiple audiences, creative variables and data sets, we find the fastest way to campaign success.
Popular Use Cases
- Build lookalike models from your high LTV customer segments
- Target customers with based on key life events (birthday, new home purchase, etc.)
- Reach customers around a specific geographic location
- Bring the power of personalization to your message with deep audience insights
Website Retargeting
Don’t let website visits slip away. These highly effective mid-funnel campaigns use identity resolution to match anonymous website visits to mailing addresses so that you can re-target visitors with Direct Mail, programmatically. These trigger campaigns allow you customize sends based on website activity (page visits, traffic source) and sync deployments with other media channels such as email, SMS and social. Omni-channel for the win!
Popular Use Cases
- Browsed-not-bought campaigns
- Abandoned cart campaigns
- Post purchase “Thank You” and cross-sell / upsell campaigns
CRM Reengagement
Increase lifetime value. These bottom of funnel campaigns drive the highest conversion rates by incentivizing repeat purchases and winning back lapsed customers. We use proprietary algorithms to build bespoke audience personas from your own CRM data, so you can deliver the right message at the right time to the right customer.
Popular Use Cases
- Launch new products or seasonal campaigns
- Reach email flow non-openers or unsubscribes
- Win back unengaged & lapsed customers
Campaign Performance Across Your Entire Funnel
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Prospecting
Attract new prospects with Postie’s algorithmic audiences |
Website Retargeting
Capture interested |
CRM Reengagement
Incentivize repeat |
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Funnel Stage
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Awareness
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Consideration
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Retention / Reengagement
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Customers
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New
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New / Existing
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Existing
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Data Source
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1st / 3rd Party
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Website Visits
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1st Party
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Deployment
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Scheduled
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Triggered
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Scheduled / Triggered
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Prospecting
Attract new prospects with Postie’s algorithmic audiences
Funnel Stage
Awareness
Customers
New
Data Source
1st / 3rd Party
Deployment
Scheduled
Website Retargeting
Capture interested
customers by retargeting website behaviors
Funnel Stage
Consideration
Customers
New / Existing
Data Source
Website Visits
Deployment
Triggered
CRM Reengagement
Incentivize repeat
purchase & win back
lapsed customers
Funnel Stage
Retention / Reengagement
Customers
Existing
Data Source
1st Party
Deployment
Scheduled / Triggered
Our partners
Ready To See The Power Of Postie?
What People Are Saying
Postie has enabled us to launch and scale a new growth channel with analytics to back it. The team at Postie has been incredibly helpful in offering insights, reporting and tests to enable us to grow this channel.
Emma Lieblich
Free Fly Apparel, Ecommerce Manager
Postie’s approach to direct marketing was a game changer for us. Their ability to merge digital first approach to targeting and the speed and agility of real time execution has been very powerful.
Doug Sweeny
Chief Marketing Officer, One Medical
I’ve learned more about direct mail in the last fifteen minutes, than I have in the last fifteen years!
Top Secret Postie Customer
Household Pet Brand