blog Smart Targeting Storefronts Beyond Geotargeting: How Postie Storefronts Delivers Precision Location-Based Marketing 5 Min Read
blog Strong Measurement Attribution Fox Just Valued Deterministic Household Identity at $220 Per Home with Their Acquisition of Roku 5 Min Read
blog Strong Measurement Incrementality Amazon’s Open-Web AI Ads Will Claim Credit for Conversions Your Other Channels Already Earned 6 Min Read
blog All Industries ad fraud Ad Fraud Cost Advertisers Over $100 Billion in 2025. One Channel Was Immune. 4 Min Read
blog Direct Mail Marketing Attribution How Direct Mail’s Closed-Loop Attribution Eliminates the Signal Degradation Problem That Still Plagues Programmatic Display 4 Min Read
blog Strong Measurement targeting CTV’s Walled Gardens Keep Getting Taller — Why the Household Address Is the Last Universal Cross-Channel Identity Key 7 Min Read
e-book Retail Media Networks Omni-Channel Marketing The CRM Optimization Playbook for Financial Services
blog Strong Measurement Attribution Why Last-Touch Attribution Fails on ChatGPT Ads (And What to Do Instead) 8 Min Read
blog Strong Measurement Attribution 57% of Web Traffic Is Bots — Your Digital Attribution Model Is Less Accurate Than You Think 8 Min Read
