Why Smart Marketers Are Falling in Love with Direct Mail (Again)
Postie is the leading end-to-end
direct mail campaign platform,
steeped in data science and purpose-built
for empowering marketers with smarter
targeting, simpler execution and stronger
measurement. DTC brands and retailers
have run more than 33,000 campaigns
with Postie with an average ROAS of 1,382%.
What's inside?
Marketers, we see you—drowning in email inboxes, battling sky-high ad costs, and fighting for attention in a sea of digital noise. But here’s the kicker: Smart marketers at top brands are already flipping the script with direct mail and reaping huge rewards. Don’t get left behind—this ebook shows you how to break through the chaos and level up your strategy before your competitors do.
Direct Mail's Glow-Up
Digital marketing in 2025 feels more frustrating than a LinkedIn comment
war about remote work. Every channel is packed tighter than a rush-hour subway car, with marketers all following the same tired playbook. But the smart ones are quietly adopting modern DM that works a lot like digital, with less competition and greater performance.
war about remote work. Every channel is packed tighter than a rush-hour subway car, with marketers all following the same tired playbook. But the smart ones are quietly adopting modern DM that works a lot like digital, with less competition and greater performance.
The Science Behind Why Your Brain Actually Likes Mail
Plot twist: there’s legit neuroscience behind why that piece of mail hits different than your 47th email of the day - and we're talking about it.
When Digital Meets Physical, Marketing Magic Happens
Think of direct mail and digital as the power couple of marketing—like PB&J, but for conversion rates. Smart marketers are stacking their omnichannel bench.
Show Me the Money: DM’s ROI Story
Response rates are not just vanity metrics. When you’re getting 5x better response rates (than digital), the numbers add up faster than your unread Slack messages.