Turning 2024 Insights into 2025 Success: A Data-Driven Marketer's Guide

Postie is the leading end-to-end
direct mail campaign platform,
steeped in data science and purpose-built
for empowering marketers with smarter
targeting, simpler execution and stronger
measurement. DTC brands and retailers
have run more than 33,000 campaigns
with Postie with an average ROAS of 1,382%.

What's inside?
Those who don't know history are doomed to repeat it.

Our data-driven marketers guide is designed to give modern marketer's a step-by-step guide on how to roundup your historical omnichannel data, take a systematic approach to interpretation, and ultimately apply key findings strategically for 2025.

See how you can put your data to work like some of the savvies marketers on earth in our latest infographic.
Build your foundation on customer segments
Know your audience, nail your results. It's that simple — and that complex. Your data holds surprising insights about your customers.
Map and optimize the multichannel customer journey
Perfect attribution is the holy grail of marketing. While it's elusive, you can still gain insights by analyzing how your customers interact with your brand across multiple touchpoints before converting.
Analyze channel performance
Understanding how each channel performed in 2024 is mandatory for optimizing your 2025 mix. This analysis will help you uncover seasonal patterns, balance your channel investments, and make data-driven decisions.
Implement a system for ongoing measurement
Success in 2025 will depend on regular analysis of your data and quick adjustments. Set up a monthly review process so you can optimize campaigns in near real-time.
Create a flexible marketing plan for 2025
As you plan for 2025, let your 2024 data be your guide and keep monitoring your 2025 data so you can make the right adjustments.