The Science of Direct Mail Success: Targeting Prospects w/ Lookalike Audiences
Postie is the leading end-to-end
direct mail campaign platform,
steeped in data science and purpose-built
for empowering marketers with smarter
targeting, simpler execution and stronger
measurement. DTC brands and retailers
have run more than 33,000 campaigns
with Postie with an average ROAS of 1,382%.
What's inside?
When Direct Mail Gets Scientific, Results Get Exponential
Marketers don’t rely on luck—and neither should your mail. This isn’t your grandpa’s ZIP-code blanket campaign. With today’s data science and machine learning, direct mail is smarter, faster, and more precise than ever.
Welcome to the new era of direct mail—the one where algorithms do the heavy lifting, your CRM becomes your superpower, and campaigns are built on predictive accuracy (not best guesses).
What’s Inside
This ebook breaks down how lookalike audiences—the same ones you’ve mastered in digital—are transforming direct mail into a predictive, performance-driven channel. You’ll see how brands are using machine learning to target real households that actually look like their best customers—not random names on a list.
You’ll Learn How To:
✅ Eliminate wasted spend from “spray-and-pray” mail tactics
✅ Build smarter, ranked lookalike audiences using machine learning
✅ Use probabilistic modeling to reach the right people—no cookies required
✅ Achieve up to 700% ROAS with more measurable, data-backed campaigns
Why It Matters
Direct mail isn’t old school—it’s evolved. When powered by data science, it becomes your most accountable, scalable, and ROI-proven channel. This guide gives you the science and strategy to turn direct mail into your new performance marketing powerhouse.
Your next high-performing campaign isn’t hiding in an algorithm—it’s waiting in the mailbox.
Marketers don’t rely on luck—and neither should your mail. This isn’t your grandpa’s ZIP-code blanket campaign. With today’s data science and machine learning, direct mail is smarter, faster, and more precise than ever.
Welcome to the new era of direct mail—the one where algorithms do the heavy lifting, your CRM becomes your superpower, and campaigns are built on predictive accuracy (not best guesses).
What’s Inside
This ebook breaks down how lookalike audiences—the same ones you’ve mastered in digital—are transforming direct mail into a predictive, performance-driven channel. You’ll see how brands are using machine learning to target real households that actually look like their best customers—not random names on a list.
You’ll Learn How To:
✅ Eliminate wasted spend from “spray-and-pray” mail tactics
✅ Build smarter, ranked lookalike audiences using machine learning
✅ Use probabilistic modeling to reach the right people—no cookies required
✅ Achieve up to 700% ROAS with more measurable, data-backed campaigns
Why It Matters
Direct mail isn’t old school—it’s evolved. When powered by data science, it becomes your most accountable, scalable, and ROI-proven channel. This guide gives you the science and strategy to turn direct mail into your new performance marketing powerhouse.
Your next high-performing campaign isn’t hiding in an algorithm—it’s waiting in the mailbox.