The Marketer's Guide to Direct Mail Retargeting
Postie is the leading end-to-end direct mail campaign platform, steeped in data science and purpose-built for empowering marketers with smarter targeting, simpler execution and stronger measurement. DTC brands and retailers have run more than 33,000 campaigns with Postie with an average ROAS of 1,382%.
What's inside?
Consumers rarely convert after a single interaction. The highest-performing marketing strategies combine multiple touchpoints to keep your brand top of mind and guide prospects toward a purchase. In this guide, you'll learn how to integrate direct mail with digital retargeting to create coordinated campaigns that increase engagement, improve conversion rates, and maximize marketing ROI. Discover proven strategies for audience targeting, campaign timing, creative coordination, measurement, and attribution so you can build omnichannel programs that deliver measurable business results.