The CRM Optimization Playbook
Postie is the leading end-to-end direct mail campaign platform, steeped in data science and purpose-built for empowering marketers with smarter targeting, simpler execution and stronger measurement. DTC brands and retailers have run more than 33,000 campaigns with Postie with an average ROAS of 1,382%.
What's inside?
Most CRM strategies rely on static lists and boring routines—VIPs get one thing, lapsed buyers get another, and everyone else just sits there. Meanwhile, you're left looking at neat dashboard charts wondering, "Now what?"
The CRM Optimization Playbook is your guide to tapping into the hidden value of your existing customer list by focusing on timing and intent instead of just managing lists.
This playbook teaches you how to go beyond static customer lists by using machine learning to predict exactly when buyers are ready to act. By layering your first-party data with third-party signals, you will unlock 3D insights into market trends and customer intent. Ultimately, you'll get a clear, actionable playbook to drive true revenue incrementality, redirecting your budget away from predictable buyers and toward the highest-value opportunities.
The Proof is in the Data:
- 6–8X stronger performance vs. baseline CRM mailings.
- 9% average conversion rate.
- $5.64 average CPA.48% of peak performance retained long after the campaign period ends.
No ground-up rebuilds, no extra headcount, and no complex engineering nightmares. It simply runs in parallel with your current lifecycle marketing to give your stack an instant intelligence boost.
The CRM Optimization Playbook is your guide to tapping into the hidden value of your existing customer list by focusing on timing and intent instead of just managing lists.
This playbook teaches you how to go beyond static customer lists by using machine learning to predict exactly when buyers are ready to act. By layering your first-party data with third-party signals, you will unlock 3D insights into market trends and customer intent. Ultimately, you'll get a clear, actionable playbook to drive true revenue incrementality, redirecting your budget away from predictable buyers and toward the highest-value opportunities.
The Proof is in the Data:
- 6–8X stronger performance vs. baseline CRM mailings.
- 9% average conversion rate.
- $5.64 average CPA.48% of peak performance retained long after the campaign period ends.
No ground-up rebuilds, no extra headcount, and no complex engineering nightmares. It simply runs in parallel with your current lifecycle marketing to give your stack an instant intelligence boost.