A Direct Mail
Gameplan
For Restaurant
Marketing

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Postie is a data technology company that
has transformed Direct Mail by enabling it
to perform like a digital platform. Postie
has unleashed the medium’s potential
and unlocked hidden growth for its
advertisers, delivering an average
campaign ROAS of 1,392%. Welcome to
marketing’s best kept secret.

What's inside?
A step by step guide to creating Direct Mail
campaigns for the Restaurant Industry. Included
in this guide are: a practical framework for
setting up Direct Mail campaigns, campaign
examples, and easy to apply tips like:
Tips for Audience Building
Which audience data levers
enhance conversion rates
Tips for Promotional Offers
How to decide between offering
percentage of dollar amount discounts
Tips for A/B Testing
Best practices for setting up testing
matrices and what variables to focus on