Your Shopify store already knows who to mail. Postie sends it.

Connect Shopify to Postie and turn storefront behavior — browse, cart, purchase history, lapse — into direct mail campaigns that run automatically. No developers. No manual lists.

 

Three steps to your first campaign.

 

Step 1: Connect Shopify to Postie Point-and-click integration from your Postie account. Authenticate with Shopify and you’re connected. No engineering ticket required.

 

Step 2: Pick your audience rules Define the segment: “viewed a product twice,” “abandoned checkout,” “no purchase in 60 days.” Postie builds and maintains the audience from live Shopify data — no CSV exports, no manual refreshes.

 

Step 3: Launch and track Mail goes out. Results — online conversions, offline signals, suppression — update automatically. Shoppers who purchase get removed from active sends in real time.

 

What Shopify brands run with Postie

 

Six programs that run on Shopify data.

1. Browse retargeting Mail shoppers who viewed a category, collection, or product but didn’t buy. Triggered by actual browsing behavior, not assumed intent. Shows up in the mailbox where email can’t compete.
2. Abandoned cart follow-up Target high-AOV abandoners and repeat abandoners with a physical piece. Especially effective for carts where email alone isn’t closing the loop.
3. Lapsed customer winback Automate 30, 60, and 90-day winback logic directly from Shopify purchase history. No list pulls. No manual scheduling.
4. VIP perks for top spenders Identify high-LTV customers by spend threshold and trigger exclusive offers. A physical mailer carries more weight than another email for your best customers.
5. Post-purchase cross-sell and replenishment Time mail to arrive when a product is likely running low, or cross-sell based on what the customer actually bought. Relevant, not random.
6. Seasonal drops to past category buyers Mail only the customers most likely to respond to a seasonal push — based on purchase history, not a broad broadcast list.

How to connect.
Pick the option that fits your setup.

 

Direct Shopify integration The most common path. Point-and-click authentication, no developer required. Storefront behavior feeds audience segments into Postie automatically from day one.

 

Tag manager pixel If you’re already running Google Tag Manager or a similar tool, the Postie pixel is a one-step drop. Powers browse retargeting and attribution assist without additional engineering.

 

S3 or SFTP For teams running a data lake or warehouse alongside Shopify. Send audience files on a schedule — daily or weekly — and Postie ingests them automatically.