Holiday mail that converts: Your 2025 BFCM planning guide
Postie is the leading end-to-end
direct mail campaign platform,
steeped in data science and purpose-built
for empowering marketers with smarter
targeting, simpler execution and stronger
measurement. DTC brands and retailers
have run more than 33,000 campaigns
with Postie with an average ROAS of 1,382%.
What's inside?
The strongest holiday campaigns don’t happen by accident — they’re built on data, timing, and strategy. Last year, 52% of holiday purchases happened before November 1. That means your 2025 Black Friday/Cyber Monday planning has to start now.
This playbook distills the learnings from 1,600 BFCM campaigns that drove $105M in revenue in 2024. Inside, you’ll find:
📅 A timeline to map August prep through December success
💡 Creative formats + offers that delivered breakthrough results (including a 3,000% ROAS campaign)
🔑 Why CRM generated 89% of total seasonal revenue — and how to make it your #1 driver
📲 How direct mail + mobile created the ultimate early-shopping dream team
Direct mail is now digital-grade: fast, measurable, personalized, and proven to deliver a 9.03% CVR at a $5.64 CPA.
The 2025 season will reward brands that are proactive, not reactive. Get the strategy, benchmarks, and inspiration to make this your most profitable holiday yet.
This playbook distills the learnings from 1,600 BFCM campaigns that drove $105M in revenue in 2024. Inside, you’ll find:
📅 A timeline to map August prep through December success
💡 Creative formats + offers that delivered breakthrough results (including a 3,000% ROAS campaign)
🔑 Why CRM generated 89% of total seasonal revenue — and how to make it your #1 driver
📲 How direct mail + mobile created the ultimate early-shopping dream team
Direct mail is now digital-grade: fast, measurable, personalized, and proven to deliver a 9.03% CVR at a $5.64 CPA.
The 2025 season will reward brands that are proactive, not reactive. Get the strategy, benchmarks, and inspiration to make this your most profitable holiday yet.