The Un-Skipped Channel: Why Direct Mail is Your New Digital Secret Weapon
Postie is the leading end-to-end
direct mail campaign platform,
steeped in data science and purpose-built
for empowering marketers with smarter
targeting, simpler execution and stronger
measurement. DTC brands and retailers
have run more than 33,000 campaigns
with Postie with an average ROAS of 1,382%.
What's inside?
We're hearing it echo through the halls, digital is falling flat.
Customers are ghosting your emails. 👻
Ad fatigue is real. 🥱
But the kitchen counter? Still undefeated. 🔥
As a result we're breaking down how smart brands like DSW are using modern direct mail to re-engage, retarget, and drive serious revenue - in a way that would turn seasoned digital marketers green with envy.
What you’ll learn:
🧠 How to trigger mailers using real-time digital behavior
📈 Why DM delivers higher lift than email—literally
🛍️ Ways to retarget anonymous site visitors without cookies
📬 What makes always-on, personalized DM work (and convert)
Why it matters:
Direct mail has a 100% open rate (because it has to be opened)
You don’t need new creative resources to launch
You can test, track, and prove incrementality—fast
💥 Whether you’re battling digital fatigue or just need a new edge, we'll show you how direct mail fits perfectly into your performance mix.
Uncover the un-skipped channel now.
Customers are ghosting your emails. 👻
Ad fatigue is real. 🥱
But the kitchen counter? Still undefeated. 🔥
As a result we're breaking down how smart brands like DSW are using modern direct mail to re-engage, retarget, and drive serious revenue - in a way that would turn seasoned digital marketers green with envy.
What you’ll learn:
🧠 How to trigger mailers using real-time digital behavior
📈 Why DM delivers higher lift than email—literally
🛍️ Ways to retarget anonymous site visitors without cookies
📬 What makes always-on, personalized DM work (and convert)
Why it matters:
Direct mail has a 100% open rate (because it has to be opened)
You don’t need new creative resources to launch
You can test, track, and prove incrementality—fast
💥 Whether you’re battling digital fatigue or just need a new edge, we'll show you how direct mail fits perfectly into your performance mix.
Uncover the un-skipped channel now.