Retail Media Networks & Performance Direct Mail
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Postie is the leading end-to-end
direct mail campaign platform,
steeped in data science and purpose-built
for empowering marketers with smarter
targeting, simpler execution and stronger
measurement. DTC brands and retailers
have run more than 33,000 campaigns
with Postie with an average ROAS of 1,382%.
What's inside?
The meteoric rise of Retail Media Networks is taking the advertising landscape by storm. With a projected ad revenue of 60 billion in 2024, which equates to roughly 20% of all digital ad spending, it's no surprise marketers far and wide are exploring the potential benefits RMNs offer.
What many aren't aware of is the compounding potential when you apply the conversion performance of direct mail on to the power of first-party targeting of RMNs. The combination is a hyper relevant experience the delivers measurable results.
In this ebook, we not only delve into the benefits of direct mail to any RMN strategy, but we also lay out some best practices when vying for buy in from your retail partners to add DM to their channel mix giving you maximum exposure.
If you're a marketer looking to familiarize yourself with the power of RMNs or a seasoned RMN veteran looking for an edge on the competition, this is great place to start.
What many aren't aware of is the compounding potential when you apply the conversion performance of direct mail on to the power of first-party targeting of RMNs. The combination is a hyper relevant experience the delivers measurable results.
In this ebook, we not only delve into the benefits of direct mail to any RMN strategy, but we also lay out some best practices when vying for buy in from your retail partners to add DM to their channel mix giving you maximum exposure.
If you're a marketer looking to familiarize yourself with the power of RMNs or a seasoned RMN veteran looking for an edge on the competition, this is great place to start.