2024 Black Friday / Cyber Monday

On August 14, we had Yakira Young from AdMonsters speak with Jonathan Neddenriep, Cofounder and CTO, and Bethany Bollenbacher, Customer Success Senior Team Leader, from Postie, uncover the best ways to navigate the election season and plan a Black Friday Cyber Monday that’ll outshine even the flashiest holiday lights.

Give it a watch.

We dissect how brands performed in 2023 to help lay the groundwork for 2024, with several additional tips and tricks to handle the unpredictable spending projections and election effects impacting this unique year. 

Starting your holiday direct mail in late summer captivates audiences and enhances your festive campaign’s success. It might seem like you’ll be starting too early, but we can’t stress enough how different this year is due to the election. The smartest brands will test in late summer so they can follow the appropriate timeline of success.

This holiday campaign blueprint will help you crush your BFCM performance direct mail campaigns. By following our monthly suggestion, you’ll be ready for success.

We’ve baked up three quick campaign highlights for you to consider this holiday season. With a mix of prospecting and CRM marketing, you’ll shine this holiday season if you try each of these techniques.

There’s immense potential in data-diven marketing strategies—that’s why Postie exists. This blog explores how custom clusters, machine learning, thoughtful strategy, and more can help you unleash the power of data-driven marketing during the holiday season.

Though it may have been last year’s Postie Holiday webinar, a lot of it still rings true. This how to identify and activate high-converting audiences already within your CRM, the science and speed of algorithmic lookalike models that make campaigns more efficient and performant, and the secrets of testing and optimization that will unlock campaign predictability.