Marketer's Guide to DM Metrics that Matter
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Postie is the leading end-to-end
direct mail campaign platform,
steeped in data science and purpose-built
for empowering marketers with smarter
targeting, simpler execution and stronger
measurement. DTC brands and retailers
have run more than 33,000 campaigns
with Postie with an average ROAS of 1,382%.
What's inside?
All good marketers know that numbers don't lie. They just lay out the facts.
But not all numbers tell the same story or share the same level of relevance to a brand.
That's why we pulled from our experience running thousands of direct mail campaigns to isolate the key metrics that matter the most to marketers when measuring direct mail campaign performance.
But we're going deeper than surface-level metric definitions, additionally, we'll cover:
- Metric formulas
- How to set metric expectations
- Applying the correct metric to the appropriate campaign type
- How to evaluate and optimize metrics for reporting
- And lastly how Postie integrates to provide advanced real-time measurement with even more advanced metrics
If you're a digital, CRM, retention, or growth marketer looking to master the direct mail channel, this guide will be a solid jumping-off point.
But not all numbers tell the same story or share the same level of relevance to a brand.
That's why we pulled from our experience running thousands of direct mail campaigns to isolate the key metrics that matter the most to marketers when measuring direct mail campaign performance.
But we're going deeper than surface-level metric definitions, additionally, we'll cover:
- Metric formulas
- How to set metric expectations
- Applying the correct metric to the appropriate campaign type
- How to evaluate and optimize metrics for reporting
- And lastly how Postie integrates to provide advanced real-time measurement with even more advanced metrics
If you're a digital, CRM, retention, or growth marketer looking to master the direct mail channel, this guide will be a solid jumping-off point.