Why
Incrementality
Matters

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Postie is a data technology company that
has transformed Direct Mail by enabling it
to perform like a digital platform. Postie
has unleashed the medium’s potential
and unlocked hidden growth for its
advertisers, delivering an average
campaign ROAS of 1,392%. Welcome to
marketing’s best kept secret.

What's inside?
A deep dive into one of the most misunderstood concepts in digital marketing. This easy-to-understand guide will explain how incrementally works, why you should care, and how to properly incorporate it into your marketing efforts.

Includes:
Incrementality Definitions and Purpose
Tips For Measuring Incrementality
Client Success Stories