Meal Delivery Subscription

Wellness company, who delivers organic plant-based meals and healthy products nationwide, wanted to re-engage lapsed customers.

They noticed that their customers have different profiles/behaviors and tended to purchase only particular products.

Campaign Goal

Re-engage customers who hadn’t made a purchase in the last 2-3 months, but have purchased with them before.

The Postie Solution

The wellness company uploaded their CRM lists of lapsed customers of Product A and B.

Purchasers of either product were categorized accordingly as Audience A or B. We were able to ingest the client’s CRM data and assign both creatives to both audiences to test their inclination to buy outside of the norm.

We applied creative weighting and validated addresses via the Postie dashboard.

Campaign Results

Targeted 4 different audiences based on the client’s CRM data and ran 2 different creatives promoting 2 different products with special offers (both 20% off).

CRM Cross Selling Campaign

14.43%

CVR

$188.34

AOV

4,395.34%

ROAS