Baby Essentials Company

Client wanted to move away from their heavy reliance on Amazon

Client wanted to move away from their heavy reliance on Amazon and generate a win-back program that was always on and pushed transactions to their owned and operated e-commerce funnel

Campaign Goal

Generate a win-back program that was always on and pushed transactions to their owned and operated e-commerce funnel

The Postie Solution

Postie would ingest CRM data and target lapsed Amazon customers with a mailer that included a 20% off promo code redeemable on their owned and operated site

Success from their CRM campaign moved the campaign strategy towards an “always-on” campaign that was triggered by anniversary data of purchase through Amazon (e.g., customer purchased baby blanket on Amazon, 60 days later the customer received the postcard with CTA driving to the company’s site)

Campaign Results

One "always-on" trigger campaign that delivered postcard to customers 60 days after their Amazon purchase

CRM Re-engagement Campaign

653

conversions

$22.97

cpa

311.61%

roas

Trigger Campaign

809

conversions

$18.89

cpa

357.44%

roas